Branding and Website

DrumUp Healing is a new business that provides in-person drum healing to clients. Andare Marketing held a branding and messaging workshop with the owner, Simone Simonton, to determine target markets and messaging for three lines of business, DrumUp Healing, a songwriting business, and a music school.

Simonton had an existing brand as an award-winning musician and songwriter, which had to be taken into account as new brands were developed. The DrumUp logo was create based on her existing personal logo, Simone Simonton, and the color scheme was connected to her personal website color scheme at the time.

A brand scheme was developed for three businesses, even though DrumUp Healing was the only business launching at this time. Andare Marketing also helped Simonton determine products and pricing for drum healing services. Using the branding and key messages, Andare Marketing created a website for DrumUp Healing including e-commerce and online scheduling. Currently, the business is not in service due to the COVID-19 pandemic.