MARKETING SERVICES
fRACTIONAL chief marketing officer
Our fractional chief marketing officer (CMO) program allows you to quickly add marketing leadership to your company to meet your most pressing needs. We create and implement appropriate and realistic marketing activities to match your sales goals, budget, and available resources.
Don’t have a marketing department? That’s fine. We can work with the head of sales or operations and bring in other resources as needed.
What will we do for you? That depends. Maybe it's some branding and messaging work and then create some brochures or other sales materials. Maybe it's setting up an email marketing or other lead generation program. Maybe it's creating a marketing plan and budget and establishing marketing processes.
Just getting started with your company? We can help you launch by creating a website and implementing a marketing plan. Already up and running, but are introducing a new product or service? We can help with that too.
We have worked with some clients for three months to get started and with others for many years to augment their internal staff.
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WORKING TOGETHER
WORKSHOPS
A workshop is an introductory service and is focused on a specific activity. Examples are developing corporate or product messaging, creating a blog calendar, or develping target market personas. A workshop quickly addresses your immediate needs.
MONTHLY PROGRAMS
A monthly program gives you the most comprehensive and flexible level of service. We recommend a monthly program for services such as part-time CMO, a product or service launch, ongoing media relations, blog content development, a case study program, or email marketing for lead generation.
SPECIAL PROJECTS
A special project is limited in scope but takes time to complete. Examples include creating a marketing plan, budget and calendar; building a media list and developing an editorial calendar outreach program; or refreshing or building a website. Often our clients start with a special project and then move to a monthly program.
