IndirectPro is service offering of consulting, training and certification for the procurement industry. This was a new service offered by COPC Inc. to an entirely new and different target market, the procurement industry. An identity had to be created that was related to COPC Inc., but also was separate so it would confuse or alienate the company’s existing customer base.

 

Andare Marketing created the IndirectPro logo, which includes the COPC main blue color, along with key messaging that clearly identifies the service as a COPC Inc. offering. A separate website (www.indirectpro.com) was created using the existing COPC layout but with IndirectPro branding. Andare Marketing created and executed a marketing plan to launch lndirectPro including a press release and media list, email marketing campaign, brochure, and social media content.