Flourish a specialty business offering flooring, interiors and home goods in Salado, TX. Previously named Design Coop, the company and its founder, Kelly Holmes, had an established business providing flooring to homebuilders. Holmes and her business partner wanted to expand their flooring services to consumers as well as open a retail store, where they could market their complete line of home renovation services and home goods.
 

Andare Marketing worked with Flourish to create a new company name, define their target markets and create their key messages, and formalize their logo, color palette and fonts. We also built a website in Wix (www.shopatflourish.com) and created invitation materials, both in print and online, for their grand opening party. We wrote and distributed a press release about their grand opening and garnered local media attention.